A year back I had an opportunity to meet one of my college days friend’s friend. He has taken over his family business after the college whereas I started my journey by working for an IT company.
Our conversation passed thru various topics from personal to various other world issues and finally landed in a specific topic of growing his business.
He stated that His family has been marketing his business with local agents and has been getting adequate business leads for more than a decade. To further expand the sales he made website for the business by choosing one of the renowned vendor available in Indian market but has expressed that he has not been getting better online business.
I asked him what is your Total Marketing budget and split between offline and online. He said he has one marketing manager, 2 executives and few agents and total expense for the team is 1000$ per month but he doesn’t have an answer for the online.
I figured out the problem!
When we expect business to grow multi fold by moving online, we should have marketing budget for online too..!
Being in IT I asked him did you engage SEO for your website ? The answer was Yes. I did for a month.
Not just my friend, majority of the tiny and small business websites endup with engaging an SEO for a shorter duration and thinking it is a one time activity. Big NO!
In India more than 60% of the website receive less than 1000 visitors per month
When we say the customer base is increasing by going online, the competition too increases. To sustain the competition and bring clients our website requires the same or more efforts as the offline marketing
Efforts in Digital Marketing is not an One Time Activity, It is a continuous effort!
SEO has to be a continuous engagement as to adequately optimize for the changing trends and analytics logic.
He has been engaged with Claritaz for Digital Marketing solution for an year now.
To start with Revamped his website to be search engine friendly
Did offpage optimization of the website for the searcher to get his website in top ranking
Helped him promote his website through various business directories and social medias
In few months he was able to double and triple quality users and potential buyers to come to his site.
End of the day he is happy with our approach and realized that half of the spend of his marketing resource cost made him grow his business online.
Please feel free to email email@example.com for a free health check of your website to make it business friendly!