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Digital Marketing

Today, we are looking at the world when information is consumed more on digital platforms than on classical platforms. It is a general practice concentrated marketing efforts from places where the concentration of the target audience is high.

In today's world when there is a constant need for reach and recognition, digital marketing is the answer! SEO and other digital marketing services give you the limelight of reach and branding.

Advantages of digital marketing

  • Flexible in Terms of Budget - digital marketing does not mandate minimum spend that is the standard in traditional platforms like print and television. You can offered to start your marketing with the minimum budget.
  • Extremely Measurable - with the integrated and native reporting platforms that are available with a free marketing engine, it is quite easy to measure your return on investment either in direct or indirect numbers.
  • Targeted - with the targeting options provided by the digital marketing platforms, it is easy to precisely reach your target customers and address them with the right message that is more likely to get you the revenue.
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It requires a deep understanding of your business, your audience, they are online activities and habits and more importantly, the ego points upon which their buying decision is based to create a strategic and effective plan for Digital Marketing. Digital marketing is not just about platforms but also about how effectively these platforms can be used to maximize your profits, your brand and your return on investment.

Claritaz has a team of digital marketing experts who will not only guide you on the right platform situation but also on the strategy to be devised for each platform. Digital marketing is not a one size fits all solution. Each product has its own life cycle and pathway when it comes to achieving digital excellence.

Some of the most common digital marketing solutions

01 Search Engine Optimisation

Search Engine Optimisation is the art and science of bringing up the listing of a website on major search engines like Google for relevant searches. It works on a combination of creating original and engaging content and also democratically increasing the Appeal of your website by building organic links on third party websites.

02 Social media Management Services

Social media is a virtual hangout joint on the internet. There are a lot of people and to be precise, about one-fifth of the world population that is on social media. Leveraging on the information given by the users themselves is one of the greatest advantages of using social media for marketing. We take care to strategize your social media efforts, find out the right platforms to allocate budget and also manage your pages and profiles with engaging and effective content.

03 Pay per click advertising/Search engine marketing

Search Engine Optimisation is considered to be a slow paced and organic process if you would like to get to the top of your search results on an overnight basis, you should be looking forward to Google AdWords which is a pay per click search Marketing Solution. There are also other pay per click advertising solutions like Bing ads but Google AdWords has the most widespread usage.

04 Content Marketing

We have often heard that content is the king. It is one of the most evergreen truths about marketing. Creating a good piece of content on your blog or white paper or case study or even your website would mean that you have a greater advantage In terms of engagement and lead-generation. We take care to create content that is original, fresh, relevant in terms of seasonality and is written in such a way that it caters to a specific goal or your specific audience.

 

More than distinct channels, we believe in an integrated ecosystem of digital marketing that works resonantly to bring about the results for your marketing efforts. Our Holistic understanding of digital marketing, the method of working of each channel and the advertisement possibilities